Sunday, 14 February 2010

helmut newton (1920-2004)

oh let me count the ways i love you.

'Helmut Newton’s diptych Sie kommen! (They’re Coming!) - an erotic metaphor for the changing image of women'


Topshop, has teamed up with the Helmut Newton estate to showcase the controversial and influential photographer’s ‘Newton Machine’.

The ingenious ‘Newton Machine’ was first developed in the 1970s, designed to take fashion pictures without a photographer being present. Helmut Newton’s idea behind this was to capture the subject as they see themselves, ‘drawing parallels to today’s obsession with self-image’.

Topshop have done their best to recreate this idea with a bespoke photographic studio within three of their stores. Customers can go inside, stand within the marked area, pose, and then press a button on the cable release to take a photo. The great thing about doing this is that you get to keep a printout of the image yourself, as well as having another copy on display for all to see.

Sadly the machine at Topshop Oxford Circus closed for business on the 15th June. Log onto for more information on other dates and locations!

1 comment:

Unknown said...

I enjoy how you've violated some term and they've taken down your photo/video ;]