Saturday, 15 May 2010


The most beautiful scarf arrived today from bedcrumb. The illustrations on their products are incredible.

Bedcrumb Q&A

-So, tell me a little bit about your team and where you are located.
I am the sole designer at the moment so I have about 7 different roles for different days! It's great for variety but there's always lots to do.

-How did you get started?
I've always been creative/messy.I studied Fashion at Uni then had several commercial design jobs but I really missed the creativity so I left and founded bedcrumb. Although its hard having small business at the moment it's so much more forfiling.

-What makes 'bedcrumb' different from everyone else?
They have a signature look and feel... somewhere between old fashioned/retro glamour and contemporary quirky girlyness without being to sugary! And they are all made in the UK.

-What are your influences?
Lots really - interesting fab individual people, music, photos, places & trips, vintage find & fabric and always colour, colour colour.

-What are your strengths and weaknesses?
I have a manic imagination and am always thinking of new ideas, but having several things on the go at once can get messy... my workspace often looks like a bric a brac shop!

-What's the best advice you've ever received?
You're more likely to regret the things you didn't do, rather than those you did, sometimes you've just got to do it!

-What do you value most in people?
Creativity, humour, honesty and kindness , I think lots of people see it as a weakness but its underated in my opinion!

-What do you hope to have achieved in the industry, 10 years from now?
Aside from the obligatory world domination, to be happy, creative and slovent!

She's turned a simple idea into a complete businness. I'm rather jealous. And of course in love with the whole company.

Thanks to Heidi from bedcrumb for all her help.


Anonymous said...

that tea set has taken my fancy. she seems lovely!!

lulu said...

i love those designs.

Anonymous said...

oh my god.

nula said...

i wish i could draw like that!!

Anonymous said...

♥♥♥ beautiful

jessy said...

love. i'd give up food forever to own one of those tea sets.

Anonymous said...


emily said...

that cushion would look perfect in my room. sole designer? wow. i can't cook a meal without something catching fire let alone run the whole house


grace said...

heidi's my favourite girls name. i wish i could draw like that!

Anonymous said...


julie said...