Saturday, 12 June 2010

Ethels vintage trunk

Simply, this woman and her stock are wonderful. I can't wait to see what happens in the future for her.


-So, tell me a little bit about your company and where you are located.
Ethels Vintage Trunk is something I have been dreaming of doing for a while now. It is a home based company at the moment and located in West London.

-How did you get started?
Ethels Vintage Trunk is an idea born through my love of vintage and retro. I have been collecting items gradually over the years and as I have grown, I have realised that there are numerous like minded people around the world and I wanted to share my pieces and thoughts with them.
I idolise the way that femininity was a huge factor in past decades and I love the way that items from such decades can make you think and feel.

-What makes 'Ethels Vintage Trunk' different from everyone else?
I dont like to think of myself or my website as ‘different’ more as a ‘one off’. There are so many vintage shops, boutiques and websites all over the world selling all sorts of items. As of yet, I haven’t found any one that sells EXACTLY the same item.

-What are your influences?
I love to collect and source from all decades and era’s but I am especially influenced by the 1950’s and 1960’s. The 1950’s model’s and actress’s Irish McCalla and Lana Turner were absolutely stunning. An era where curves were in and a woman was a woman, not a stick.
I would also have to say that my nan is one of my biggest influences. As a child I was constantly intriqued with her collections of antiques and trinkets, subconsiously it has obviously rubbed off !

-What are your strengths and weaknesses?
Oh, where do I begin... I am an absolute hoarder so that has to be one of my weaknesses (other than a glass of champagne!). Also shoes! A girl can never have enough!
Strengths…I feel that I am a strong and independent woman who is not afraid to try new things. I love life and want to get as much out of it as I possibly can.

-What's the best advice you've ever received?
‘Live each day as if it’s your last’ …I try not to take anything for granted. Life can be a struggle and so can the elements involved but if you never try, you will never know. This is what prompted me to start up Ethels Vintage Trunk.

-What do you value most in people?
Honesty & Individuality.

-What do you hope to have achieved in the industry, 10 years from now?
10 years from now I would love to take the website and open up my own boutique. I like to speak to people face to face and see the pleasure that vintage brings to their lives. I’m working on it anyway...

thanks to ethels vintage trunk