Tuesday, 24 August 2010

Ducie dress

My new beautiful LBDD (little black ducie dress) arrived the other day. 100% silk and lined with super soft cotton wearing and owning this dress is such a luxury. It's really well made and fits perfectly.
I was experimenting with an aps film camera and i'm really happy with how clear the photos came out...





(i'm also wearing one of the lovely paper fake eyelashes from paperself)


Designer Ducie Keam-George inherited a love for all things vintage from her mother. She grew up in somewhat of a dress-up box, which was home to both the family and to her mother’s abundant collection of Twenties slips, dresses and corsets, hoarded from nearby Petticoat Lane Markets and other London haunts. While her mother’s innate sense of style hugely influenced key pieces in Ducie’s largely boudoir-style collection, it was travel and time spent in Delhi that really initiated the conception of Ducie, the label.

The collection was launched in 2004 and sold via a stall at Portobello Market which quickly attracted a strong and loyal client list, growing purely by word of mouth. Portobello doubled as a fantastic market research tool for Ducie, as they were able to get instant feedback from each customer on the fit and fabric, even asking which buttons and colours they preferred. Ducie & Dan spent three years between London and Delhi, gauging their clients’ responses on market day – with no investment made on public relations – and making the necessary adjustments for a faultless, fully trans-seasonal collection.

The first collection received the highest praise from UK Vogue’s fashion director Lucinda Chambers, with London boutiques Coco Ribbon, Heidi Klein, Question Air and Mimi quickly ordering the collection’s best sellers. Ducie was featured in Grazia, ES magazine, Sunday Times Style, Stella, vogue.com and Stylefinder.com. Los Angeles was the logical next step and top US agent Gaby Schneider placed Ducie in the best locations.

The label now boasts a collection of 12 beautifully made pieces ranging from Grecian silk dresses and languid maxis to lightweight furs and hooded scarves. The cotton and silk dresses are now available online in a rich selection of beautiful colours, all with carefully considered details including ornate gold or delicate crystal buttons. Ducie has a loyal client base in Dubai, Australia and of course the UK, where the label has outperformed big designer names at London Fashion Weekend, consistently achieving a place in the top 4 out of 150 designers – alongside the likes of D&G and Luella.


Thanks to Ducie
LOVE
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